Seven years of internal campaigns
for Israel Electric Corporation
Reform · Campaigns · Calendars
Israel Electric Corporation asked us to accompany a reform that changed the structure of the 98-year-old company. Talking about such delicate matters, over seven years, takes strategy and a lot of listening.
Adapt to changing events, calm rumours and uncertainty, and explain every stage of the reform in a friendly, accurate way.
Each stage gets its own concept, in print and digital, built around the wellbeing of the employees.
From technicians to management, the whole organisation goes through the change together.
The leading idea: everyone, from technicians to management, is in the same boat and will get through the change together. The image for this stage was holding hands.
The hands turned into icons, alongside sayings about the positive side of change.
The third stage turned to pride: “We are the heart of Israel’s energy”, a reminder of how much the country relies on the people of the company.
Later phases kept the same voice and looked forward: together into the future, and working for tomorrow.
Yearly calendars and posters bring the campaign to every desk, from the year of renewal and innovation to earlier illustrated editions.
